MaxiFi
Strategic Acquisition Brief · Confidential
KANE & COMPANY — a Private Investment Bank
Confidential · Prepared for Nationwide leadership

You moved guaranteed income into the default.
This is the engine that computes “how much.”

Dynamic Default is scaling auto-annuitization seven-fold. CareMatters pairs protection with long-term care. Every one of those allocations rests on a question only a household-level engine can answer defensibly: how much guaranteed income — and how much protection — does this particular household actually need? MaxiFi computes it: provably, auditable, and, because the math is exact, guaranteeably.

The growth case →Request the briefing
6,931
plans on Dynamic Default — up from 1,042; auto-annuitization at scale
#7
U.S. annuity seller — $21.9B in 2025 — atop a record $73.2B sales year
30+ yrs
of economics R&D in an un-scrapeable optimization engine
BANKRATE · 2025Named to Bankrate's “Best Financial Planning Software of 2025” — cited for near- and long-term tax planning and the decumulation phase. The only economics-based engine in the field.
The Strategic Moment

Protected income went into the default. The defensible “why this much” didn't — yet.

Nationwide's record 2025 and the seven-fold scaling of Dynamic Default put annuity allocations inside the QDIA for thousands of plans — a bold answer to the pension gap that hands every fiduciary a question: how much income does this household need, and when? Today the participant experience answers with Monte Carlo and population averages — the same rented math as every rival recordkeeper. The engine that computes the household-level answer converts the default from a product placement into a provable promise.


The Claim

“Protected income” is the product. Provably computed is the promise.

Empower, Fidelity, and Principal are racing to personalize with conventional Monte Carlo tooling; Lincoln and Corebridge sell the same annuities without the answer. None can substantiate the claim that matters to a fiduciary. MaxiFi solves the lifetime plan — income need, claiming age, withdrawal sequence, protection and long-term-care sizing from consumption smoothing — same inputs, same answer, every time, with an audit trail.

That changes what the claim is. Backed by the pedigree — thirty years of Laurence Kotlikoff's economics, taught with at MIT Sloan by Nobel laureate Robert Merton — and by the reproducible computations themselves, the accuracy claim stops being puffery and becomes a substantiated statement of fact. And determinism unlocks what a claim alone never could: a bounded Accuracy Guarantee with a defined remedy — the play that built TurboTax's franchise, never before available in planning, insurable only because the math is exact.

The moat is enforceable — at the claim layer

The substantiation regime that polices financial advertising — FINRA 2210's fair-and-not-misleading standard, FTC substantiation doctrine — protects this claim. Rivals can run vague accuracy language; what they cannot run is your claim: the specific, falsifiable, guaranteed one. Copying it without the engine is a false claim regulators, NAD panels, and Lanham Act suits will punish.


The Correctness Premium — Top of the Funnel

One engine under the protected-income pipeline.

Annuity attach, defensible

Each Dynamic Default allocation inherits a computed, household-level “why this much” — attach economics on fiduciary-grade footing, across 2.7M participants.

The sponsor RFP

Substantiated, auditable, guaranteed methodology — the checkbox no rival recordkeeper or annuity manufacturer can tick.

Protection & CareMatters sizing

Life, disability, and long-term-care need computed from consumption smoothing, not rules of thumb — premium growth the compliance department can love.

The Kotlikoff door

The engine's architect is the featured economist of the Alliance for Lifetime Income — the intellectual foundation of protected income, brought in-house.

Empower / Fidelity / PrincipalLincoln / CorebridgeNationwide + MaxiFi
The income answerMonte Carlo personalizationProduct-ledComputed — and guaranteed
The fiduciary's questionTrust the simulationTrust the productAudit the computation yourself
Can rivals copy it?The words, not the proofThe words, not the proofOne engine exists; imitation is a false claim
Provable in your first quarter of ownership

One quarter of the engine under Dynamic Default — computed income needs, sized protection, the guarantee — answers what no forecast can. Owning MaxiFi is the exclusive right to run that play, and to deny it to Empower, Fidelity, Principal, Lincoln, and Corebridge permanently. It is a revenue line, not a legal reserve.


The Engine

What MaxiFi is — and why it is categorically different.

MaxiFi (Economic Security Planning, Inc.) uses consumption smoothing and dynamic programming to compute the single, mathematically optimal lifetime plan — solving simultaneously across Social Security strategy, federal and state taxes, Roth-conversion sequencing, withdrawal order, insurance sizing, and upside investing. For a household's facts and assumptions it solves — not guesses: same inputs, same answer, every time, with an audit trail.

A — The architect

Prof. Laurence Kotlikoff — William Fairfield Warren Professor at Boston University; Harvard Ph.D.; former Senior Economist, President's Council of Economic Advisers; named by The Economist among the 25 most influential economists.

B — The validation

Taught with at MIT Sloan by Nobel laureate Robert Merton as an “outstanding science-based lifecycle and retirement management platform” (Merton does not endorse products); featured in Bankrate's “Best financial planning software of 2025” roundup. The economics trace to Nobel-recognized lifecycle work.

C — The moat

Patented algorithms and thirty years of continuously maintained federal/state tax, Social Security, and benefit rules with a validation record — exactly the IP a language model cannot reverse-engineer and a build team cannot shortcut.

D — Founder continuity

Larry Kotlikoff intends to stay on with the acquirer — to integrate the engine, validate the training and guarantee programs, and continue as spokesperson. The acquirer buys the engine and keeps the economist who built it.


The Integration

Under the participant experience, the annuity default, and the protection products.

MaxiFi computes each participant's lifetime plan from plan and payroll data; the Dynamic Default allocation inherits its household-level justification; CareMatters and protection products inherit computed sizing; the Accuracy Guarantee ships with the plan. An engine your systems call — not a platform to migrate to. Larry Kotlikoff stays on to integrate and as spokesperson.


The Floor Under the Claim

And the defense comes with the deal.

A default that buys an annuity will be asked to show its work — by fiduciaries, by regulators, by participants' counsel. Population-average glide paths are an answer; a deterministic, auditable, household-level computation is a defense. MaxiFi converts the protected-income pipeline from a supervisory question into an exhibit: computed, verifiable, reproducible, with disclosed assumptions and versioned law tables.

And the engine ships with the architecture that keeps the floor solid under an advertised claim: assumptions and law-table version disclosed on every output, customer input attestation, versioned rule tables with re-run notices on law changes, and the Accuracy Guarantee's defined remedy. The audit trail proves each customer was told exactly what was — and wasn't — promised.

We price the asset on the growth case above. The defense beneath it is a term of the deal, not the deal — and, like the claim itself, it is denied to every competitor the day it is yours.


The Published Proof Line

Dated, dollar-specific, reproducible — and public.

May 13, 2026 · the retirement smile

A frontier model's retirement “smile” ran 13% too low in each of a real household's 40 remaining years against MaxiFi's computed path — dated, dollar-specific, reproducible.

July 2, 2026 · “Want to Get Life Insurance Wrong? Ask AI”

Four frontier AIs sized the same father's coverage at $1.3M, $1.4M, and $3.8M — against MaxiFi's internally consistent $2.09M. Every shortcut the AIs used is programmable — and wrong.

May 7, 2026 · CBS MoneyWatch

One retirement question, three frontier engines, three different verdicts — with MIT's Andrew Lo noting these tools carry no best-interest duty. The category estimates; the divergence is the proof.

The megaphone

The tests publish to 145,000+ subscribers and counting — credibility no rival in the category can match, and it conveys with the acquisition.


Why Nationwide — Now

Five reasons, in order.

Why it is still available, and why you

Larry is the featured economist of the movement that made protected income mainstream. We are deliberate about where his engine lands: the company scaling guaranteed income into the default for ordinary working households is where the computation does the most good. That is why this conversation.

The next step: a 30-minute briefing — MaxiFi solves a real household's lifetime plan, live, while a frontier model is asked to match it. The gap is the thesis; the funnel is the price.

Michael Kane, Ph.D., J.D. · Managing Partner, Kane & Company · FINRA / SEC / SIPC–Registered Investment Bank
Commerce@kaneco.com · 310-441-5263 · Representing Economic Security Planning, Inc.